TRADITIONAL DIRECT MAIL
This is the mailing that everyone is familiar with, here’s how it works:
- Print collateral is created. This can either be envelopes, postcards, magazines, etc.
- Customers provide a mailing list or we can generate one tailored to your criteria.
- Mailing lists are run through the NCOALink (National Change of Address) which verifies and updates all information to ensure your list is as accurate as possible.
- Addresses are printed, envelopes are stuffed, postage is applied and they’re off to the post office.
Postage is discounted by addressing, barcoding, sorting, etc. which takes most of the leg work away from the post office. First class rates are roughly $0.39 each and pre-sort standard is roughly $0.24 each. Pre-sort offers the same service as first class just with a few extra days added.