What Is EDDM, And Why Is It The Best Of The Direct Mailing Services
Are you familiar with EDDM? If not, you’re missing out on the cheapest marketing strategy, and the best-kep secret among direct mailing services. Check it out.
Keyword(s): direct mailing services
Contrary to popular belief, direct mail marketing is not dead!
The truth is it remains a great way for local businesses to reach potential customers and can be even more beneficial than some online marketing strategies.
One of the best forms of direct mail services is EDDM. Keep reading to learn more about what this is and why you should be using it to grow your business.
What is EDDM?
EDDM stands for Every Door Direct Mail. It’s a fairly new service created by the United States Postal Service that allows people to send a piece of mail to every person in a targeted area.
If you have a small or mid-sized local business, EDDM can be one of the best ways to reach your target audience.
This direct mail service is particularly great for:
- Hair and nail salons
- Cleaning services
- Repair services
In reality, any business that has geographical limitations will want to consider using EDDM as part of their marketing strategy.
Why Use Direct Mailing Services
Now that you know what EDDM is, let’s look at some of the benefits of choosing direct mailing services for reaching out to a local target audience.
Target Local Areas
As we mentioned before, direct mailing services allow you to target specific geographical regions.
For example, if you own a house cleaning service, you know how far you’re willing to travel for clients. To ensure every person within that range knows about your business, you can set up an EDDM campaign to reach them.
People love getting coupons and it’s one of the easiest ways to get someone in your door for the first time. By sending someone a physical coupon through EDDM, you guarantee they have it.
Although you can send out digital coupons through online marketing methods, this requires people to print them out before they can use them. For many people, this extra step can prevent them from converting into your customer.
In today’s digital age, it’s easy for people to tune out the advertisements they see on TV, billboards, and the internet. However, it’s a lot harder for them to filter out something they get in their mailbox.
This ensures you have someone’s attention for at least a few moments which is far longer than you’ll get with most other advertising methods.
No Need for a Mailing Permit
For many types of commercial mailings, you’ll need to get a mailing permit. This can get costly, especially if you need to use more than one post office to reach your target audience.
However, if you’re using EDDM, you can mail up to a certain amount of pieces of mail without paying for a mailing permit. This can help your business save money compared to using traditional mailing services.
No Addresses Needed
One of the most difficult and time-consuming parts of setting up a direct mail campaign is getting a list of addresses. In most cases, you can pay for a list of addresses but also need to have them checked for accuracy.
When using EDDM, there’s no need to get a list of addresses. Instead, you can rest assured that what you’re sending out will reach every home in an area.
EDDM includes people who have had their address removed from mailing lists. This can help you reach a larger audience since you don’t need to have someone’s address to get something in their hands.
Fast and Easy Set-Up
If you’re looking for a way to market a large number of people in a small timeframe, EDDM is the way to go. There are only five quick steps to having your magazines, flyers, or postcards sent through the postal service.
1. Print Material
Use whatever method you need to have your materials printed. When using a company, be sure they use high-quality materials and modern printing technology to ensure you have a great piece of print.
2. Bundle Them
Create a bundle with the number of materials you want to send out. Be sure to check with the post office in advance to see how many pieces of mail they allow before requiring a mailing permit.
3. Create Facing Slip
Your facing slip lets the post office know where your materials are going. It’s easy to fill them out online and print them. Then, attach one to your bundle.
4. Deliver Bundles
Take your bundle of materials to be sent to your local post office. If you use our services, we handle this part of the process for you so there’s no need to make a trip.
The only thing left at this point is to pay for the postage on your print collateral. This is going to be far less per home than what you would expect to pay if each piece went out in the traditional mail.
Once you’ve taken all these steps, your mailings will be on their way!
It’s the unfortunate truth that pay-per-click ad campaigns through Google and other online platforms can sometimes cost you more money than you make from them.
This is because there are a number of mistakes that can be made along the way if you’re not careful or are new to this type of marketing strategy.
With EDDM, there are far fewer mistakes to be made which increases your chance of having a successful campaign. You will also typically pay less per audience connection than you would for clicks.
Your audience will also be exposed to your advertisement for a longer period of time than an online ad since they physically have it.
Ready to Get Started with EDDM?
Now you know what EDDM is along with several reasons you should be using these direct mailing services for your local business. As you can see, this is a great way to create a highly-targeted marketing campaign for a fraction of the cost of online ads.
If you’re ready to set up your first EDDM campaign, contact us today. Whether you need to start from scratch or have a flyer ready to be printed and sent out, we can help you launch your next marketing campaign.